LCM funds £3 billion action against Apple

LCM is funding a £3 billion action brought by consumer champion Which? against Apple at the UK Competition Appeal Tribunal. The action claims that Apple engaged in anti-competitive behaviour by giving its iCloud storage service preferential treatment, thereby “trapping” customers with Apple devices into using iCloud. Around 40 million Apple customers in the UK who have obtained iCloud services over the last nine years could be entitled to a payout if the claim is successful.

Which? has instructed Willkie Farr & Gallagher (with a team led by Boris Bronfentrinker and Elaine Whiteford). Competition law barristers Philip Woolfe KC and Jack Williams at Monckton Chambers have also been instructed. Which?’s independent economic experts are Dr Hunt from Keystone, Mr Hughes from AlixPartners and Professor Mickens from Harvard University.
 
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